Title Sponsors
Named after the prince whose wedding to Princess Therese of Saxe-Hildburghausen called for a celebration that initiated the first Oktoberfest in 1810
Gold Sponsors
Named after the field in front of the Munich city gates where the first Oktoberfest took place in 1810
Silver Sponsors
Named in honor of the horse races that occurred during the first Oktoberfest to celebrate the wedding of Kronprinz Ludwig to Princess Therese of Saxe-Hildburghausen
